Chauffeured Vehicles
Hyatt Chauffeured Vehicles is a family owned business committed to providing the ultimate travel experience in limousines, limos from airport, wedding or other chauffeured drives.
Chauffeured Vehicles
Business Category: Car Hire
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Business Name:Hyatt Chauffeured Vehicles
Website: http://www.chauffeuredvehicles.com.au
Phone: 1300 553 621
Fax: 03 9469 4287
Mobile: 0429849288
Contact : Adam
Location Address:
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Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The mother brand, and its Chauffeured Vehicles championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The brand had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
Virgin Mobile – Because Cheap Messages Are More Fun OVERALL PLANNING CONTRIBUTION This is not a paper about Chauffeured Vehicles being crucial in developing amusing communication for an irreverent and brave youth brand. That happens naturally in most creative departments. Instead it is a case that celebrates the role Chauffeured Vehicles can play in shaping strategies that produce meaningful and relevant communication. In this instance heightened relevance was achieved by adhering to the most basic of Chauffeured Vehicles principles; ensuring the consumer perspective is represented in the development of advertising. It is an example of how Chauffeured Vehicles can be the springboard for truly creative and highly relevant communication.