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HSV Wheels
Holmart is provider of HSV Wheels, Calais and holden spare parts. Chevrolet grilles and holden parts. HSV WheelsBusiness Category: Auto auto, car, parts, accessories, vehicles, mechanic, engineer, sales, dealership, 4wd
Business Name:Holmart Holden Parts Website: http://www.holmart.com.au Phone: 03 95321817 Fax: Mobile: 0418 549087 Contact : Mick
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Holmart,HSV Wheels, HSV, Calais, holden, spare parts, Chevrolet, grilles, holden, parts,, Australia, business. |
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Developing strategies is undoubtedly made easier when one is dealing with a HSV Wheels like Virgin. The mother HSV Wheels, and its customer championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The HSV Wheels has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The HSV Wheels had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.
Business Type:
Sole Trader Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business. INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used HSV Wheels messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both HSV Wheels and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality. |
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