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Business Category: Car Hire
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Business Name:All Times Limos
Website: http://www.londoncabsdownunder.com.au
Phone: 08 9409 9975
Fax: 08 9409 7094
Mobile: 0401 972 618
Contact : Tom
Location Address:
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Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your project to wider creative industries issues.
As noted in the project proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.
Your final project must be submitted in hardcopy. If you would like to receive it back with your london cabs’s comments after the end of semester, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final project as you hand it in.
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1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the content displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your london cabs strategy in gathering this information?
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
You demonstrate a research strategy using an appropriate mix of information sources with relevance to the london cabs/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate analysis of the company, london cabs/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the london cabs/service and context. The primary research instrument is used with results partially presented. You provide limited analysis and unimportant information of the company, london cabs/service and target market. You draw broad conclusions about the situation only.