motivational art
Artist Les Robinson makes your office come to life with Dynamic and motivational painted artworks. Great for Corporate offices, dynamic Art is based in Brisbane. Paintings and artworks. Visit our website to view our paintings gallery and artist profile.
motivational art
Business Category: Retail/Distribution
retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale
Business Name:Dynamic Art
Website: http://www.dynamicart.com.au
Phone: 07 3264 5549
Fax:
Mobile: 0421616024
Contact : Les & Malika
Location Address: |
Postal Address: |  |
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STRATEGIC REQUIREMENT 3: CONSISTENCY WITH THE PREVIOUS CAMPAIGN On the surface we had equity in Warren, the size of his equity would become even more apparent in time2. There was a solid argument for keeping the character. The obvious counter argument was that as a youth brand with a reputation for innovation Virgin should be unpredictable and constantly changing. We did however need to ensure that this campaign was regarded as a coherent development from the Warren campaign. THE COMMUNICATION OBJECTIVES Through analysis of what the brand needed the initial dream brief had evolved into somewhat of a nightmare. A case of doing the right thing not the easy thing had made our task more difficult. It had taken on greater significance and now had a requirement list that would make all planners nervous: a. Raise awareness of VMA's picture messaging service. b. Successfully communicate the market leading 25c rate. c. Highlight a benefit of picture messaging that is motivating to our youth audience and distinctive from the competition. d. Create a consistent brand platform for the mid term. e. Find motivational art glue that hitches this campaign to the hugely successful Warren campaign.
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Business Type:
Online Shop/Store
Australian e-commerce department store, featuring everything from the latest toys to sporting goods.