motivational paintings
Artist Les Robinson makes your office come to life with Dynamic and motivational painted artworks. Great for Corporate offices, dynamic Art is based in Brisbane. Paintings and artworks. Visit our website to view our paintings gallery and artist profile.
motivational paintings
Business Category: Retail/Distribution
retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale
Business Name:Dynamic Art
Website: http://www.dynamicart.com.au
Phone: 07 3264 5549
Fax:
Mobile: 0421616024
Contact : Les & Malika
Location Address: |
Postal Address: |  |
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Did the facts motivational paintings include surveys, focus groups, interviews, observation, ethnographic research AND the analysis of the implications of the research findings; AND the applications of the results? What kind of primary research did you undertake? Why was this method the most suitable for your research needs? And how did you analysis the data? Is the main advertising problem identified? Are any others obvious from the data and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising brief, ready to action an advertising campaign? Does your brief distil all the information and recommendations? Does it use an appropriate format?
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THE CREATIVE IDEA The idea was motivational paintings. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in motivational paintings history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of motivational paintings. (see Figures 9, 10 and 11) The motivational paintings idea was further extended into a real event, player's merchandising, in store, packaging and a website
Business Type:
Online Shop/Store
Australian e-commerce department store, featuring everything from the latest toys to sporting goods.