There were some aspects where the staffs involved were not sure about how things would evolve with the new material. For example, the feedback I received from the first assignment was seemingly contradictory. The first assignment I received back was a mark of 11/40. I was amazed when (my tutor) told me that I had not failed. You must remember that this is my first year at coming straight from high school), and I therefore accepted the ruling and continued on; thinking that because of the experimental nature of the new material in this unit, the marking system would make sense to me somewhere along the line. (From this I have learnt an important lesson regarding Search Engine Optimisation ). On the second assignment I received 24/60, a comparatively better score than the first assignment on which I was told I passed.

I thus concluded that using original grading meant that I passed the unit. 35/100 of course is not a passing mark. This is just another example of how ambiguity corrupted my understanding of the unit.

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SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for Search Engine Optimisation messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of Search Engine Optimisation messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .