Academic | Accomodation | Advertising/Media | Auto | Auto Accessories | Beauty | Bicycles & Accessories | Billiard Tables & Accessories | Boat Charter Services | Builder/Trade | Business Broker | Car Hire | Catering/Food | Coaching/Planning | Education/Training | Events | Finance | Gifts | I.T/Networking | Manufacturing | Party Hire | Photography | Private Client | Promotions | Retail/Distribution | Signwriters | Tourism | Web Services | Weddings | Weighing Equipment | Did the facts book include surveys, focus groups, interviews, observation, ethnographic research AND the analysis of the implications of the research findings; AND the applications of the results? What kind of primary research did you undertake? Why was this method the most suitable for your research needs? And how did you analysis the data? Is the main advertising problem identified? Are any others obvious from the data and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising Advertising/media, ready to action an advertising campaign? Does your Advertising/media distil all the information and recommendations? Does it use an appropriate format? You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, Advertising/media market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, Advertising/media market, and competition. You fail to formulate a solution to the advertising issue.